LOCATION: The Theatre at Lincoln Center.
MUSIC: 5 AM / Kwamie Liv, Fuel to Fire / Agnes Obel, 500 Miles / Sleeping At Last.
FRONT ROW ATTENDEES: Shay Mitchell, Jamie Chung, Emily Meade and Nigel Barker.
The Spring/Summer collection from BCBGMAXAZRIA was effortlessly chic and ultra feminine. Designers Max Azria and his wife Lubov described their Spring collection as a mix of “timeless elegance with bohemian silhouettes.” The collection featured a sea of languid silk garments in muted pastels. The emphasis was on long, filmy dresses belted at the waist in subtle prints and soft monotones. The palette was comprised of bare pastels, with hues such as powder pink, pale blue, ecru, light aqua, grey violet and lavender.
The makeup featured the same appealing simplicity as the clothes. “A hippie, pretty, sun-kissed girl who just got back from holiday in Ibiza” is how makeup artist Val Garland described the look. The look tied in perfectly with the effortless bohemian sensibility that characterized the show.
A new collaboration between BCBGMAXAZRIA and the LIKEtoKNOW.it service provided the world’s first opportunity to directly shop the runway show. Viewers were provided with instructions on how to buy various looks by “liking” an Instagram photo from the collection. In total, nine looks were available to purchase via the new system.