There’s no business like shoe business! Shoe designer Brian Atwood has joined forces with Steve Madden. Atwood has two labels – his designer line and a lower-priced contemporary label, B Brian Atwood. Atwood exercised his buy-back option when his company’s controlling shareholder, The Jones Group, began looking to sell. This allowed Madden to step in after eight months of negotiations. 

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“We’re already in contemporary. Now we’re in super luxury as well. We’re excited to be in both businesses,” Madden said. “Brian Atwood is a premier designer and he’s also American, which I love, although everybody gets upset when I say that. When you go to the floors at Barneys, there aren’t many American designers. Brian is a Midwest boy and he’s brilliant. We like that.”

Overall volume for both of Atwood’s businesses is about $20 million, Steve Madden told WWD, adding, “I plan on tripling it in the first year.”

1012660_10152230700711474_1046359801_nImages via Brian Atwood
Quote via WWD

 

 

 

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