There’s no business like shoe business! Shoe designer Brian Atwood has joined forces with Steve Madden. Atwood has two labels – his designer line and a lower-priced contemporary label, B Brian Atwood. Atwood exercised his buy-back option when his company’s controlling shareholder, The Jones Group, began looking to sell. This allowed Madden to step in after eight months of negotiations.
“We’re already in contemporary. Now we’re in super luxury as well. We’re excited to be in both businesses,” Madden said. “Brian Atwood is a premier designer and he’s also American, which I love, although everybody gets upset when I say that. When you go to the floors at Barneys, there aren’t many American designers. Brian is a Midwest boy and he’s brilliant. We like that.”
Overall volume for both of Atwood’s businesses is about $20 million, Steve Madden told WWD, adding, “I plan on tripling it in the first year.”