It’s no surprise that our friends over at Indochino have grown at such an exponential rate. They’ve just announced the launch of their newest expansion, the now permanent Toronto Showroom in the heart of King Street West.
Indochino is reinventing the way guys get dressed. Men can easily and affordably architect their wardrobe with one of a kind custom suits and shirts, which are shipped withing four weeks. Currently, Indochino has over 120,000 customers in 130 countries. For our Style Calling men out in T.Dot, this is a celebration you should all be taking a part in.
“We owe it to Toronto to launch the next stage of our adventure in the city,” says Kyle Vucko, Indochino’s CEO and co-founder. “It’s been one of our best markets right from the start, we have a loyal customer base, plus our pop-up event earlier this year was our most successful ever. We have ambitious plans for our showrooms and are excited to find out where we’ll be a year or two down the line.”
The experience that Indochino offers has been the key ingredient to their success. Their Traveling Tailor pop-up model has evolved and succeeded at an accelerated rate due to this. The showroom concept revolves around the company’s goal to be there whenever a guy needs help with his wardrobe, whether online or in person, by creating a seamless omni channel experience for customers.
Vucko explains: “Our pop-up events introduced guys to the Indochino way of getting styled, measured, and dressed. We want to extend that experience with the showroom and develop long-term relationships with our guys by helping them to perfect the fit of their garment and build a unique wardrobe over time.”
The showroom focuses on providing an exceptional one-on-one customer experience. Men are invited to book half hour appointments to get measured, receive styling advice, view products, and build a unique custom suit with the help of a personal Style Guide. Once they receive their garment four weeks later, customers can book follow-up appointments for fit checks and tailoring guidance, to update their measurement profile as their weight fluctuates and even suit up their wedding party.
The opening on August 1st coincided with the launch of Indochino’s Fall 2014 collection, which is exclusively displayed in Toronto. Suits start at $449 and shirts from $79, with accessories also available. Customization options include lining, lapel width, pocket style and monogramming.
Fellas, it’s time to step up and step out in style.
Be sure to check them out in person and say hello!
425 King Street West, Unit 102, Toronto, ON, M5V 1K4
Monday to Friday | 10AM – 8PM
Saturdays | 9AM-5PM
Sundays | 10AM – 5PM
To book a one-on-one appointment, visit indochino.com/toronto