Summertime calls for sunshine, bright colours, ice cream and bike rides. Here at Style Calling, we know how important it is to do it all in style. Starting Saturday, June 28th The Room at The Hudson’s Bay in Vancouver and Toronto will present Martone Cycling Co.: a collection of fashion and style driven bikes and accessories through an exclusive pop-up in their stores.

Founded and designed by Lorenzo Martone, Martone Cycling Co. offers everything a city dweller needs to be fully enveloped in the beauty and performance-driven bike culture. Designed in New York City, the Martone bike truly has its own personality and statement. Each bike comes with a red chain, a distinct brand signature and not-so-discreet wink at the fashion world. The collection comes in black, white, gold, silver, orange, blue, grey matte and signature red, the brand’s most popular colour. The accessories collection includes rain capes, tshirts and sweatshirts, jewelry and personal accessories, and bike accessories.

Whether you’re hitting up the Stanley Park Seawall for an afternoon ride, or commuting to work – there’s a style and a bike for everyone out there. Not sure how to style it? Check out our style guides below for a little summertime inspiration.

For The Guys

ForTheGuysFrom left to right: TOPMAN Blue Twill Design Short Sleeve Shirt | POLO Ralph Lauren Classic Fit Lightweight Chino Pant | Lacoste Barbados Shoes | POLO Ralph Lauren Metal Aviator Sunglasses

For The Girls
From left to right:  TOPSHOP Sport Waistband Pleat Midi Skirt, TOPSHOP Floral Applique Crop Top, FITFLOP Bon Easy Sandals, DIANE VON FURSTENBERG Lindsay Sunglasses

Women’s bikes will retail for $1560 and men’s bikes will retail for $1460.  Accessories will retail for $37 – $525.

For more information, visit The Room at The Hudson’s Bay Vancouver, Hudson’s Bay Toronto and Martone Cycling Co.’s Official Website.

Words by Ghazal Elhaei.

Photos courtesy of the Hudson’s Bay.



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